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We raised £480k to help growing business reach customers better

Backed by a YC partner, with six figures raised equity-free

Author

Alexis Monks
January 07, 2026

2025 was a tough year to raise money. Funding to all-female-founding-teams decreased (the stats show you 10X your chances by adding a male cofounder but that’s a topic for another newsletter - or the pub).

Every founder approaches fundraising differently, it’s about accentuating what you have that the market wants. I call this your ‘secret sauce’ and it takes iteration, feedback and reading between the lines to find it.

Here’s how we found our secret sauce

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The exact path to our round - including how we raised six figures equity-free and attracted a YC partner.

How you can do it too

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Our honest reflections on what actually moved the needle when raising, what didn’t, and how founders can identify their own “secret sauce”.

To anyone embarking on their fundraising journey in 2026, I truly wish you all the best.